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Research papers

Questionnarie design

In order to clarify our thinking about questionnaire design, it will be helpful to break down the issues associated with it into distinct groupings. A useful four way classification of these groups is as follows: a) meeting research objectives b)...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Sharon Miller, Graham Read
September 1, 1998
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Citation

Miller and Read (1998a, September 01). Questionnarie design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/questionnarie-design